"Real Gold X" and "Real Gold Y, the new energy drinks that came about through a business partnership between Coca-Cola Japan and YOSHIKI, launched across Japan today, Monday, May 16th. To go with this launch, a song that YOSHIKI wrote was also released on the same day, attracting a lot of attention.
YOSHIKIMONO started 10 years ago as a cutting-edge Japanese kimono fashion brand created by Japanese rock star and composer YOSHIKI, who was born the first son of kimono creators. Based on his strong desire to introduce Japanese kimono to the entire world, YOSHIKIMONO’s theme is the “fusion of tradition and innovation”.
YOSHIKIMONO’s latest collection was selected as the opening presentation of Rakuten Fashion Week Tokyo 2020. YOSHIKIMONO was chosen to be displayed at the prestigious V&A Museum in London during Europe’s first major kimono exhibition alongside works from other prominent fashion designers Alexander McQueen, Yves Saint Laurent, Jean-Paul Gaultier, and John Galliano.